All of Alabbar's hiring, on one platform
How Alabbar Enterprises, a 1,200-person hospitality and F&B group, brought its entire hiring process onto Whitecarrot and now runs it end to end with a lean team.
A hospitality and F&B leader in the GCC
Alabbar Enterprises runs hospitality, food, and consumer-services brands across the UAE and the wider Gulf, with more than 1,200 people. New outlets keep opening, so hiring never really stops, and every role left unfilled is felt straight away in service and guest experience.
At this scale, a slow hire isn't a small thing. It means service roles sitting empty, a weaker guest experience, and managers stretched thin. The question was never whether to hire. It was whether their hiring could keep up.
Hiring couldn't keep up with the growth
Back in 2024, Alabbar's recruiters were spread across separate job boards, inboxes, and spreadsheets. New outlets were opening all the time, and hiring just couldn't move fast enough to keep up with how quickly the business was growing.
There was no single place to see what was happening in the pipeline, and almost nothing was automated. So every time the group needed to hire more, the only real option was to add more recruiters. The way they were working had become the ceiling.
Everything in one place, from job post to offer
Whitecarrot brought the whole process together. Posting jobs, screening CVs with AI, scheduling interviews, sending offers, and tracking it all now happen in one place, instead of being scattered across five different tools.
| Metric | Before - 2024 | After - 2025 | Improvement | |
|---|---|---|---|---|
| Annual hires | 350 / yr | → | 850 / yr | +143% |
| Recruiter headcount | 8 recruiters | → | 3 recruiters | −60% |
| Hires per recruiter / yr | ~44 each | → | ~283 each | 6.4× output |
| Recruiter admin time | 42 hrs / week | → | ~6 hrs / week | −86% |
| Recruitment stack | 5+ disconnected tools | → | 1 unified platform | Fully consolidated |
| Pipeline visibility | No real-time view | → | Full real-time dashboard | Complete clarity |
Faster hiring, on a single platform
The whole group now hires through one platform, from job post to offer.
A lean recruiting team keeps up with hiring across every brand.
With everything in one system, the team spends far less time on manual coordination and admin.
Hiring managers can see the pipeline in real time, and approvals move faster with less back-and-forth.
We use Whitecarrot from end to end, from the requisition to closing the position with the right candidate. Every stage of recruitment is in one place, and we rely on it 100%. Before, our ATS, HR system, and approval system were all separate. Now one system does it all, it's cut out a lot of back-and-forth and helped us hire faster. And it's flexible; you shape it to your own process instead of it forcing you into one. That's why I really recommend Whitecarrot